The Genesis of Qwilr
Qwilr was co-founded in 2014 by Dylan Baskind and Mark Tanner in Sydney, Australia. Their goal was to reimagine the B2B sales proposal for the modern era by leveraging web technology to elevate the way businesses communicate. Inspired by the power and flexibility of websites, they set out to replace outdated documents with live, responsive digital pages that would evolve alongside changing buyer expectations.
Their idea quickly caught on. From the beginning, Qwilr found traction not only in Australia but also internationally. One of their earliest customers was located in New Zealand, and through word-of-mouth and organic growth, they soon began acquiring users across the United States, United Kingdom, and parts of Europe.
This global reach was no accident. The product’s design and functionality appealed to a universal business challenge: making complex proposals simple and impactful. As a result, Qwilr’s user base rapidly expanded across industries and geographies, setting the foundation for the company’s international ambitions.
A Product That Was Global from Day One
While many startups focus first on their domestic markets before expanding, Qwilr was international from the start. The nature of its product—delivered entirely online—meant geographic boundaries were less of a limitation. The founders designed Qwilr with a global mindset, ensuring it would be scalable, adaptable, and accessible across regions.
The company’s first customers spanned multiple continents, a pattern that continued as interest in modern proposal tools grew. The international adoption of the product was largely organic, driven by word-of-mouth, inbound marketing, and customer referrals. Businesses seeking better ways to present themselves discovered Qwilr and appreciated the polish and professionalism the platform enabled.
This global demand reinforced Qwilr’s vision to not only serve sales teams but to do so on a worldwide scale. Every aspect of the platform, from interface language to feature sets, was built to accommodate users from different backgrounds, industries, and regions.
Building a Remote-First Company Culture
Long before the global shift toward remote work, Qwilr adopted a distributed team model. The leadership team recognized that limiting their talent pool to a single geographic area could constrain growth and innovation. Instead, they opted to build a globally distributed organization, with employees based in countries including the Philippines, Ukraine, Greece, the United States, and the United Kingdom.
This remote-first structure allowed Qwilr to tap into specialized skills around the world while ensuring the team remained agile and diverse. The approach wasn’t just about flexibility—it was about better representing the customers they served. With clients located across time zones and industries, a globally aware workforce helped Qwilr design more thoughtful, region-sensitive solutions.
Remote operations also shaped internal practices. Communication tools, workflows, and decision-making processes were intentionally structured to support asynchronous collaboration. From onboarding to product development, every step was designed to enable effective cross-border teamwork. These remote capabilities not only improved internal efficiency but influenced how the product itself was built, favoring usability and collaborative features.
Reimagining the Buyer Experience in B2B Sales
B2B sales have historically relied on rigid structures, heavy documentation, and manual processes. However, buying behavior has changed dramatically in recent years. Today’s buyers expect digital experiences that mirror the convenience, clarity, and speed of e-commerce.
Qwilr was created to meet that expectation. By transforming traditional proposals into interactive web experiences, Qwilr empowered sales teams to deliver value earlier in the sales process. Buyers could engage with content on their own terms, whether that meant viewing it on mobile, sharing it with stakeholders, or completing a transaction—all in a single, unified format.
This shift toward buyer-centric sales materials came at a pivotal time. Organizations were increasingly prioritizing digital transformation, and many were reevaluating the tools they used to communicate externally. Qwilr’s product aligned perfectly with this shift, offering a flexible solution that could be tailored to industry-specific use cases, from tech and SaaS to consulting and professional services.
The platform’s integrated features—such as real-time analytics, pricing calculators, and embedded media—allowed sales teams to tailor their proposals to individual clients. Instead of sending a document and hoping for the best, sales professionals could track engagement, see which sections were viewed, and make data-driven follow-ups that improved closing rates.
Acceleration During the COVID-19 Pandemic
When the COVID-19 pandemic disrupted global business in 2020, Qwilr found itself uniquely positioned to help. As in-person meetings vanished overnight and sales cycles shifted online, businesses urgently needed digital tools to maintain continuity and professionalism in their sales processes.
For sales teams struggling to adapt to remote workflows, Qwilr became a valuable lifeline. Its browser-based platform allowed users to continue building and sending high-quality proposals without skipping a beat. Teams could collaborate across departments, update content in real-time, and send polished proposals that looked great on any device.
Tania Clarke, Qwilr’s Product Marketing Lead, reflected on this moment of transformation. She noted how quickly organizations needed to pivot and how essential the right tools became in navigating uncertainty. Qwilr offered not only functionality but also a sense of confidence. The ability to present consistently and professionally, even in times of disruption, became a competitive edge.
During this period, Qwilr saw a notable uptick in user engagement and platform adoption. The pandemic had accelerated the move to digital-first selling, and Qwilr’s capabilities were already aligned with where the market was heading. This surge in usage further validated the company’s long-held belief in the power of web-first proposals.
Series A Funding and the Move Toward Deeper Market Penetration
In 2023, Qwilr reached a significant milestone by securing $10.8 million in Series A funding. This investment marked a pivotal turning point in the company’s growth strategy. While the product had already achieved international traction, the new funding allowed Qwilr to formalize and accelerate its expansion efforts—particularly in the US and European markets.
A critical step in this strategy was the establishment of a US subsidiary. While Qwilr had long served American customers, having a formal presence on the ground opened new doors. It allowed the company to recruit local talent, forge stronger partnerships, and provide better support to enterprise clients who valued proximity and local knowledge.
However, entering the US market also came with its own set of complexities. From legal regulations to financial compliance, the journey required careful navigation. Finance Manager Adam Ingles underscored the importance of strategic planning and expert consultation. Attempting to manage the process without guidance, he suggested, could lead to unnecessary challenges and setbacks.
Despite these obstacles, the decision proved to be worthwhile. The move helped Qwilr establish greater credibility in one of the world’s most competitive business environments and laid the groundwork for sustained international growth.
Strengthening Product Marketing for Global Success
To support its expansion, Qwilr also invested in building a more robust go-to-market team. The addition of Tania Clarke as Product Marketing Lead brought fresh perspective and structure to the company’s messaging. With prior experience at startups known for scaling successfully, she focused on refining positioning, testing new channels, and building region-specific campaigns that resonated with local buyers.
Tania emphasized the need to avoid a one-size-fits-all approach. What works in Australia may not land the same way in the US or Europe. For Qwilr, this meant evolving its messaging to highlight the unique value the product brought to each market. It also meant sourcing feedback from the right audiences—those most willing to pay, engage, and advocate for the product.
Her insights were clear: expanding into new regions requires more than a product that works. It requires understanding the motivations, expectations, and language of the people you’re trying to reach.
A Clear Mission
Qwilr’s early years were marked by rapid innovation and organic global adoption. But with new capital, an expanded team, and a formal presence in key markets, the company now stands poised to deepen its impact. The mission remains the same: to empower B2B teams to communicate more effectively, close deals faster, and look better doing it.
As the sales landscape continues to evolve, Qwilr is committed to staying at the forefront of that change. Its foundation—a combination of product innovation, global reach, and design-first thinking—has positioned the company to become a leader in the future of B2B selling.
Navigating the Legal Complexities of the U.S. Expansion
Expanding into the United States is a goal for many Australian technology companies, but it’s also one of the most legally complex markets to enter. For Qwilr, establishing a subsidiary in the U.S. was a necessary step to serve a growing North American customer base more effectively. However, the move came with significant regulatory and compliance considerations.
One of the earliest challenges the company faced was understanding the legal structure most suited to their operations. With various entity types available—such as C-Corporations, Limited Liability Companies (LLCs), and branch offices—Qwilr needed to select a formation that supported investment goals, tax planning, and operational agility. This decision impacted everything from hiring practices to ownership structure and revenue recognition.
Company executives leaned on the expertise of legal advisors familiar with cross-border operations to guide them through incorporation, licensing, and compliance requirements. Drafting employment contracts, establishing terms of service that met American legal standards, and creating compliant data protection policies were all essential to laying a strong foundation.
Navigating local regulations, such as the California Consumer Privacy Act (CCPA) and employment laws that vary by state, demanded both vigilance and flexibility. Qwilr ensured legal systems were not only compliant but also scalable, accommodating the needs of a growing U.S. customer base while protecting the company’s interests.
The Financial Implications of Going Global
Financial planning and control are often among the most difficult aspects of international growth. For Qwilr, operating across multiple currencies and jurisdictions meant financial forecasting and reporting became exponentially more complex.
Managing liquidity across regions, predicting cash flow needs, and maintaining transparency in reporting were top priorities for the finance team. Building internal processes that could scale with global operations became a strategic necessity.
Another important consideration was tax strategy. Having operations in multiple jurisdictions introduced new requirements around income reporting, withholding taxes, transfer pricing, and sales tax compliance. Qwilr engaged experienced international tax consultants to build a robust compliance framework that ensured the company met its obligations in every market it served.
Establishing bank accounts in the United States was another major operational milestone. With a local U.S. entity, Qwilr was able to gain access to domestic financial services, helping simplify vendor payments, payroll, and inbound revenue collection. It also allowed the company to present a local face to enterprise clients, many of whom preferred dealing with domestic suppliers.
Addressing Foreign Exchange Risk Strategically
As Qwilr continued to grow its international customer base, one unavoidable challenge was foreign exchange risk. Dealing with revenue in one currency while paying expenses in another created exposure to currency fluctuations that could disrupt financial forecasting and impact profitability.
During the early stages of the COVID-19 pandemic, global currency markets were especially volatile. For Qwilr’s finance team, this made long-term planning difficult. Hedging strategies, financial modeling, and the establishment of regional reserve accounts became important tools for stability.
By aligning income and expenses in the same currencies wherever possible, Qwilr minimized its exposure to conversion-related losses. The company also introduced internal policies that allowed for budgetary adjustments when exchange rates moved beyond pre-set thresholds, enabling proactive responses rather than reactive ones.
Strategically separating regional financial operations not only gave the company more control but also allowed for region-specific planning and forecasting. This level of clarity became increasingly vital as the business scaled and looked to raise additional capital or enter into commercial partnerships.
Building the Right Financial Team
Scaling internationally doesn’t just demand good technology—it demands good people. As Qwilr expanded, it became essential to hire financial professionals with deep experience in cross-border transactions, regulatory environments, and international audits.
The finance team, led by Finance Manager Adam Ingles, grew in both size and capability. With regional operations spanning multiple continents, team members had to collaborate across time zones, local market regulations, and varying financial standards. These team members became critical in maintaining the company’s commitment to clean, auditable, and real-time financial information.
Part of building the right financial team also meant investing in tools that supported collaboration and visibility. From expense management to budgeting tools and payroll platforms, Qwilr implemented systems that integrated well with their global infrastructure. Financial dashboards helped leadership stay informed about key metrics such as burn rate, gross margins, and currency-adjusted performance.
This enabled faster decision-making and reduced the risk of information gaps. A well-resourced and capable finance department gave Qwilr the confidence to take calculated risks in new markets while maintaining fiscal discipline.
Process Automation and Cost Control
In a global startup, process automation isn’t a luxury—it’s a necessity. Qwilr placed a high priority on reducing the manual effort required to manage recurring financial and operational tasks. These efficiencies not only saved time but reduced errors and allowed the team to focus on more strategic initiatives.
From invoice generation to transaction monitoring and expense categorization, automation became a foundation of Qwilr’s back-office efficiency. Recurring vendor payments were programmed into financial systems, and automated reconciliation workflows reduced the time spent during end-of-month closings.
By automating repetitive tasks, Qwilr was able to maintain lean operations without sacrificing quality. These efficiencies extended to employee onboarding, internal approvals, and procurement processes—critical areas when operating across five or more jurisdictions.
Automating cost controls also helped departments stay within budget and respond quickly to changing priorities. Real-time tracking of departmental spend enabled greater accountability and transparency, especially in marketing and product development teams that operated with aggressive quarterly goals.
Streamlining Operations Across Time Zones
With employees and customers across multiple continents, Qwilr needed to build systems that were not only functional but time-zone resilient. Global operations often face coordination challenges, especially when decisions or approvals are delayed by differing working hours. Qwilr’s approach to this challenge was to adopt asynchronous decision-making practices wherever possible.
Teams implemented clear protocols around project ownership, status updates, and approval paths. Shared dashboards, cloud-based documents, and internal wikis allowed staff to stay informed even when their colleagues were offline. This improved productivity and ensured continuous progress across sales, marketing, product, and finance functions.
Internal communication tools were optimized for transparency and structure. Message threads were labeled and categorized so decisions could be reviewed later, reducing unnecessary repetition and helping new team members onboard more quickly. These practices fostered both independence and accountability across distributed teams.
The company also scheduled critical meetings in overlapping working hours to ensure that cross-functional collaboration didn’t suffer. While most operations were designed to be asynchronous, certain strategic moments—like product launches, investor updates, or quarterly reviews—required live coordination. Planning these events in advance, and adjusting workweeks accordingly, helped maintain momentum.
Regional Hiring and Regulatory Compliance
Hiring internationally brought advantages and responsibilities. While it allowed Qwilr to access a wider talent pool and diversify its internal perspectives, it also introduced new requirements around local labor laws, benefits compliance, and tax withholding.
The company approached hiring with a region-specific strategy. Where possible, Qwilr worked with legal counsel to draft compliant contracts and to understand jurisdictional nuances such as termination rules, probation periods, and statutory leave policies. Compliance processes were established to accommodate remote work while still respecting local regulations.
Employee benefits such as health insurance, retirement plans, and wellness stipends were evaluated for relevance and competitiveness in each market. Rather than standardize benefits globally, Qwilr tailored offerings to reflect the expectations of the local labor market.
This not only improved hiring outcomes but helped retain top talent in competitive regions. Transparent communication and equity programs also gave employees in different countries a shared sense of ownership and purpose, helping to unify the company culture despite geographic distance.
Strategic Insights from Advisors and Investors
One of the recurring themes in Qwilr’s international growth journey was the value of strategic advice. Engaging external advisors, legal firms, tax consultants, and experienced investors helped the company avoid costly mistakes and maintain momentum in a highly competitive space.
Advisors with experience in SaaS expansion provided insights on everything from pricing models and customer success frameworks to compliance checklists and capital structuring. Their input influenced key decisions, including when to open a local office, how to structure recurring revenue streams, and which operational risks to prioritize.
Investors also played a hands-on role, offering connections to banking partners, introducing legal service providers, and recommending technologies used successfully by other portfolio companies. This network of support acted as an informal insurance policy—reducing the need for trial-and-error learning.
By investing in these relationships early, Qwilr was able to grow more confidently. Instead of reacting to problems as they arose, the leadership team could proactively plan based on trusted insights and industry benchmarks.
Reinforcing Operational Discipline While Scaling
While many startups struggle to maintain structure during rapid growth, Qwilr made operational discipline a cornerstone of its expansion strategy. Even as new hires joined and market demands increased, the company prioritized clarity, process integrity, and financial accountability.
Internal audits, documentation standards, and training resources were updated regularly to ensure consistency. Quarterly reviews of operational performance metrics, such as customer onboarding times, average proposal turnaround, and churn rates, gave leaders a clear picture of where to focus improvements.
This discipline extended to financial reporting as well. Budgets were tied to strategic goals, and performance was assessed not just in terms of growth, but in terms of quality and sustainability. This mindset enabled Qwilr to scale with control—growing revenue and headcount while maintaining margin targets and risk mitigation strategies.
Evolving the Qwilr Product to Match Global Demand
As Qwilr continued to expand internationally, the company recognized the importance of refining its product offering to serve a broader and more diverse customer base. The early version of Qwilr already provided a dynamic alternative to static sales documents, but growth demanded more than elegant design. To remain competitive in the B2B SaaS market, Qwilr needed to become an indispensable tool within the sales and revenue stack.
The product team began by identifying core use cases that delivered the most value to customers. These included proposal creation, quote generation, deal approval workflows, and digital contract execution. From there, they introduced new features that added functionality without compromising the ease of use that had drawn customers to Qwilr in the first place.
The product evolved to include modular content blocks, team templates, integrated analytics, and collaboration tools. These enhancements helped sales teams reduce repetitive work, ensure consistency in messaging, and respond faster to buyer needs. The additions were grounded in the feedback of active users, particularly those in the U.S. and Europe, where enterprise clients required deeper integration with internal systems and CRM tools.
Maintaining a balance between power and simplicity remained a guiding principle. The team resisted feature bloat by continuously testing new additions with small customer segments before rolling them out more broadly. This iterative approach allowed Qwilr to remain agile and aligned with real-world use cases while avoiding the pitfalls of over-engineering.
Customer-Centric Product Development
One of the defining aspects of Qwilr’s product strategy has been its focus on building with and for its customers. As the company expanded, so did its access to customer feedback from a growing array of industries and regions. Instead of applying a top-down development model, Qwilr prioritized feedback loops that encouraged users to influence the product roadmap.
Customer advisory boards, interviews, usability tests, and Net Promoter Score (NPS) analysis became key inputs for development decisions. For Qwilr, understanding the friction points of B2B sales teams was essential. Features were added not just to satisfy requests but to eliminate bottlenecks and improve workflow efficiency.
For instance, many enterprise users highlighted the need for advanced permissions and approval controls to align with internal compliance processes. In response, Qwilr introduced user roles and page-level access restrictions to provide administrative oversight without disrupting creativity or flexibility for end users.
The product team also worked to deepen integrations with tools that were already deeply embedded in customers’ sales ecosystems. Connecting Qwilr pages with platforms like Salesforce, HubSpot, Slack, and Google Workspace allowed teams to manage proposals without switching contexts, improving overall workflow efficiency.
This customer-first approach helped drive higher satisfaction and retention. It also enabled Qwilr to position itself not just as a document tool but as a revenue-enablement platform that aligned with the daily needs of high-performing sales teams.
Strategic Market Segmentation and Positioning
Qwilr’s international expansion required a thoughtful approach to market segmentation. While its product had universal appeal, the company needed to define which customer segments would yield the highest lifetime value, lowest acquisition cost, and strongest advocacy.
Through research and internal analysis, Qwilr identified that mid-market and enterprise B2B sales teams were the most consistent drivers of growth. These organizations valued speed, design quality, and integration capabilities—features Qwilr had prioritized from the beginning. As a result, the go-to-market strategy began shifting to focus more heavily on these segments.
Positioning also needed to evolve. In mature markets like the United States, prospects were often inundated with sales enablement tools. Differentiating Qwilr meant clearly communicating the unique value of its web-first approach: reducing time-to-close, enhancing buyer experience, and delivering brand-consistent materials at scale.
Qwilr’s marketing and product teams collaborated closely to develop messaging frameworks tailored to specific verticals such as SaaS, professional services, consulting, and creative agencies. Each framework emphasized outcomes—such as faster approval cycles, improved closing rates, or stronger client engagement—rather than just features.
This shift helped sharpen sales conversations and reduce friction in the buying journey. It also supported the expansion of outbound sales and account-based marketing initiatives aimed at larger clients with complex buying processes.
Growing the US Team and Localizing the Approach
With a subsidiary in place and funding secured, Qwilr turned its attention to building out its US-based team. Local hires were essential not just for timezone coverage but for cultural alignment with prospective and existing customers. Sales conversations, onboarding experiences, and support interactions could all be improved through regional nuance and market familiarity.
Recruiting in the United States focused on hiring for sales development, customer success, and product marketing roles. These positions played a critical part in expanding Qwilr’s footprint in North America and increasing its ability to close larger deals.
Localization extended beyond personnel. Content, campaigns, and product education materials were revised to reflect language norms, industry terminology, and business expectations specific to the U.S. market. The company also aligned its pricing, onboarding workflows, and service-level agreements with the standards expected by American enterprise buyers.
These changes weren’t limited to the US. Expansion into Europe brought similar considerations, with particular focus on compliance, data protection, and language support. Qwilr’s approach recognized that global expansion wasn’t just about geography—it was about delivering experiences that felt local and responsive to customer needs.
Go-To-Market Channel Maturity
Scaling a B2B SaaS company often requires an evolving go-to-market strategy. For Qwilr, the early years were built on product-led growth. Users discovered the platform through search, word-of-mouth, and integrations. They signed up, found value, and expanded usage organically.
As the business matured, the company began investing in more structured GTM channels. This included the expansion of outbound sales, development of strategic partnerships, and deployment of paid acquisition channels with measurable return on investment.
Product marketing played a pivotal role in this transformation. Messaging was aligned across all funnel stages, from awareness and evaluation to onboarding and expansion. The product team created specialized templates and use cases designed to appeal to vertical-specific buyer personas. This level of targeting made acquisition efforts more efficient and improved trial conversion rates.
Additionally, Qwilr began segmenting onboarding paths based on company size, role, and use case. For example, a sales enablement lead at a 500-person software company would receive a different onboarding sequence than a freelancer or startup founder. These personalized experiences reduced time-to-value and helped reinforce product relevance early in the customer journey.
Differentiating in a Competitive Landscape
The B2B sales software space has grown increasingly crowded. Buyers now have a multitude of tools to choose from—ranging from contract lifecycle platforms and CPQ solutions to general document editors and e-signature tools. Differentiation has become critical.
Qwilr’s core differentiator remains its ability to combine beauty, functionality, and simplicity in one experience. Its page-based format allows teams to move beyond traditional documents and create branded, mobile-optimized, interactive proposals that drive engagement.
Instead of requiring users to learn complex design software or rely on external teams, Qwilr’s no-code platform enables anyone—from junior sales reps to senior account executives—to create on-brand materials quickly. This accessibility is a competitive advantage, especially in mid-market organizations where speed and consistency are key.
Another key differentiator is the emphasis on analytics. Qwilr’s built-in tracking features allow teams to monitor how prospects interact with each proposal—what they read, how long they spend on each section, and whether they’ve shared it internally. This insight allows for smarter follow-ups and more data-driven sales strategies.
By positioning the platform as both a design tool and a sales engine, Qwilr has carved out a niche that appeals to organizations looking to modernize their client-facing materials without introducing additional friction or complexity.
Creating a Scalable Partner Ecosystem
As part of its international growth strategy, Qwilr began building a partner ecosystem to support distribution, implementation, and customer success. This included channel partners, consultants, and agencies that specialized in sales operations, CRM integrations, and revenue enablement.
These partnerships served multiple purposes. First, they allowed Qwilr to expand its reach into markets where it had limited direct presence. Second, they provided clients with added services such as template customization, system integration, and training—services that could improve adoption and retention.
Creating standardized partner programs, certifications, and revenue-sharing models helped formalize these relationships. The company also began co-marketing with select partners to increase brand visibility and credibility in target industries.
Building a scalable partner network proved essential for driving growth in regions where Qwilr didn’t yet have local sales teams. It also helped elevate the brand by associating with trusted industry experts who validated the product’s value proposition.
Focusing on Long-Term Product Roadmap
Looking ahead, Qwilr remains focused on evolving its platform to meet the changing needs of modern B2B teams. The long-term product roadmap includes enhancements in personalization, automation, and integrations—key areas that will define the future of sales enablement.
Features under consideration include AI-powered content suggestions, dynamic pricing integrations, and enhanced mobile experiences. These additions are designed to empower sales teams to work smarter, not harder, by automating routine tasks and reducing time spent on proposal creation.
Scalability is also a major focus. As Qwilr serves more enterprise clients, it continues to invest in performance, security, and compliance features that are non-negotiable in high-stakes sales The product team remains committed to maintaining the balance between innovation and usability. Every new feature is evaluated for its impact on workflow speed, end-user clarity, and business outcomes. This disciplined approach ensures the platform remains both powerful and approachable—no matter how large or complex the user’s organization becomes.
Conclusion
Qwilr’s journey from a Sydney-based startup to a globally recognized B2B sales platform is a case study in thoughtful expansion, product innovation, and customer-centric growth. From its earliest days, Qwilr envisioned a world where business proposals weren’t dull, static documents but beautifully designed, interactive, and conversion-focused experiences. That vision has translated into a compelling, differentiated product that resonates with modern sales teams seeking to elevate their buyer engagements.
The company’s expansion into the United States marked a critical turning point. It was more than just opening an office overseas—it was a deliberate move to embed Qwilr into the fabric of one of the world’s most demanding markets. Along the way, the leadership team made key decisions to invest in legal expertise, financial clarity, operational discipline, and localized talent. These investments paid off, allowing the company to scale efficiently while navigating the complexities of cross-border business.
Qwilr’s product strategy has remained laser-focused on solving real problems for sales teams—automating proposal creation, streamlining deal workflows, and empowering teams to move faster and smarter. Its continuous feedback loops and feature enhancements are built around the needs of high-performing B2B organizations, giving it a strong position in a competitive landscape.
From refining its go-to-market strategy to growing a global team and fostering a partner ecosystem, Qwilr has demonstrated what’s possible when a business commits to delivering excellence across product, people, and process. Its remote-first culture, deep customer empathy, and commitment to design-led innovation continue to shape its identity and propel its global mission.
As Qwilr looks ahead, its focus remains clear: to liberate the power of the web for business communication, enabling every sales team to deliver proposals that don’t just inform—but impress, engage, and convert. In doing so, Qwilr is not just beautifying B2B sales—it’s redefining what modern selling should look like.